How to obtain multiple anchor text from the same page

One of the most important rules of SEO says that “only the first anchor matters”. Basically, if you have 2 backlinks going out from a page to a target page, only the first link will matter; the second one will be ignored.

In one of his videos, Matt Cutts claims that in such a situation, only the first link will matter from an anchor text point of view. According to Matt, the second link one is able to pass link juice but its anchor text has no effect on the target page.

This is how the theory looks like:

anchor-text-test

I’ve decided to run an experiment to find out if it’s possible to get multiple anchor texts from the same page. Theoretically, this isn’t possible. But I’ve decided to use a simple and often ignored method: a link to a hash-tag, placed on the target page.

Basically the hashtag code has a structure similar with this code:

<a href=”http://www.example.com/target-page.html#name”>Link Text</a>

The most important thing is for a user to be able to access a paragraph marked with a code like the one above. Usually, hashtag codes are used in page headings to allow visitors to “jump” directly to a section of the paragraph.

I want to see if it’s possible to use multiple anchor texts from the same page using a hashtag that already exists in the target page. For this purpose, I created a page with a hashtag in its structure, placed on a H2 heading.

The experiment

My test must be done carefully; that’s because I don’t want to be affected by other external elements. To be sure that both anchor texts are “transferred” to the target page, I used 2 nonexistent “words”. You can replicate my test using 2 “words”, for instance these: “rtertiater” and “yutoiryoy”. Both anchors must return 0 results in Google. This way I was able to have full control over the experiment.

The next step of this test was to offer 2 backlinks from an article to the same page of a website. The first link (with the first anchor) was going to the page and the second one (with the other anchor) was placed pointing to the hashtag present on the same page.

hashtag-pagerank-test

The backlinks must be similar to these examples.

This is an ordinary backlink, pointing to the page:

<a href=”http://www.example.com/target-page.html”>rtertiater</a>

The structure of the second backlink to the hashtag is this one:

<a href=”http://www.example.com/target-page.html#name”>yutoiryoy</a>

The 2 anchors must not be present as text on the target page. That’s because it will influence the test results.

After a couple of days, the article was indexed. I was thus able to see the effect of these backlinks to the target page.

The results aren’t surprising. Both of the backlinks passed anchor texts.

hashtag-pagerank-test-2

At a quick search in Google for the 2 anchor keywords, I was able to find the article and the target page in the second place.

Conclusion

Google rules say that only the first link to a page matters. Using a hashtag can offer an advantage for the target page. However, a link to a hashtag element / section of the page is viewed as a different link, even if it’s pointing to the same page.

How to use this trick as an advantage? You can use multiple anchors to a page if you want to increase its positions from supplemental keywords using the same articles.

However, I recommend you to be careful if you’re overusing “money keywords” for anchor texts. By doing that, you can be affected by a Penguin update.

Catalin Nichita is the founder of SEOVerse.com project. Catalin has about 6 years of experience in SEO and is specialized in penalty removals and website audits.

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