• How to Recover from a Google Panda Penalty

    Released in February 2011, Google Panda was one of the most important algorithm changes of that year. Formerly known as “Farmer Update”, this algo change is targeting low quality content. Google doesn’t offer much info on what the quality content really means. The posts published on their official blog in 2011 (by Amit Singhal) and 2012

  • The best link analysis tools

    In a SEO’s world, the number and quality of backlinks to a site can make the difference between a winner and a loser. Modern algorithms of search engines are partially focused on the backlinks profile of a website. In this article I will deliver some of the best tools used for link analysis. I’ll also detail

  • How to identify a Google Penguin Penalty

    Launched on April 2012, the first generation of Google Penguin update was a disaster for a large percent of websites. The main purpose of this algorithm update was the identification of websites boosted in SERP by low quality and unnatural backlinks. The main signals used by Google for the first generation of Penguin was the overusing

  • How to obtain multiple anchor text from the same page

    One of the most important rules of SEO says that “only the first anchor matters”. Basically, if you have 2 backlinks going out from a page to a target page, only the first link will matter; the second one will be ignored. In one of his videos, Matt Cutts claims that in such a situation,